75% of all internet users now watch online videos. About 46% of people will take some sort of positive action after viewing an online video ad. An estimated 100 million people visit YouTube every day, meaning online videos reach a huge audience. Therefore it is no wonder that video marketing is 4 times more effective than print media and text.
Video marketing is not only great for attracting customers, but also for advertising your company exactly how you want to, and for getting your point across quickly and clearly. If lots of information is included in a text advertisement then most people are unlikely to read the whole thing. Video advertising can captivate the audience in a way that no other kind of advertising can. You can be as creative as you like and include all the information you want to, but as most internet users will quickly scan and flick through pages, your video needs to be interesting and short enough to capture and hold the viewer's attention.
Whilst video marketing gives you lots of freedom, this can potentially backfire and give you a lack of direction. This is where a corporate video company comes in. Corporate production companies can help guide you throughout the entire production of your video, from scripting to editing and distribution, whilst still giving you control over the process and creative freedom.
Video marketing is well worth looking into, as it can create huge amounts of traffic and the sky is the limit for financial benefits.
Video marketing is not only great for attracting customers, but also for advertising your company exactly how you want to, and for getting your point across quickly and clearly. If lots of information is included in a text advertisement then most people are unlikely to read the whole thing. Video advertising can captivate the audience in a way that no other kind of advertising can. You can be as creative as you like and include all the information you want to, but as most internet users will quickly scan and flick through pages, your video needs to be interesting and short enough to capture and hold the viewer's attention.
Whilst video marketing gives you lots of freedom, this can potentially backfire and give you a lack of direction. This is where a corporate video company comes in. Corporate production companies can help guide you throughout the entire production of your video, from scripting to editing and distribution, whilst still giving you control over the process and creative freedom.
Video marketing is well worth looking into, as it can create huge amounts of traffic and the sky is the limit for financial benefits.
Awesome article!
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